The big idea here is to encourage a desired behavior. In this way, “gamification” amounts to installing mechanics or systems that recognize and reward behavior. Through increased visibility of nuance, documentation of progress, and rewarding of seemingly minor (but critical) behaviors, a specific outcome can be achieved.
Since it encourages internal motivation through an outwardly-created set of circumstances, gamification sits at the awkward intersection of intrinsic and extrinsic motivation.
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