The Social Media Life Cycle describes the processes and stimuli involved in transforming attention into affection, creating social commerce in full motion.
I find it interesting that marketers spend a great deal more time understanding the influence of social media than educators.
"The four phases in the Social Media Life Cycle are seeding, nurturing, harvesting and spreading. We can’t spread if we haven’t seeded the fruits of our intentions."
See on socialmediacenter.nl